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Now Available: Polishes in the Czech Republic.

[USPRwire, Wed Mar 23 2016] Polishes achieved its first annual volume growth since 2011 in 2015, with an increase of almost half a percentage point. Growth is slow due to this being a mature product area, however, with many consumers buying polishes only infrequently. Current value growth is meanwhile being impacted by strong price competition, with little unit price growth seen across polishes in 2015 as a result.

Competitive Landscape

SC Johnson is the clear leader in polishes and accounted for over 24% value share in 2015. This player benefits from representing a range of well-trusted brands across polishes, including Pronto in floor polish and furniture polish, Mr Muscle in metal polish and Kiwi in shoe polish. The company however lost share across all product areas in 2015. This was partly due to growing competition from private label but was also due to a lack of new product development from SC Johnson at the end of the review period.

Industry Prospects

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Polishes is expected to benefit to an extent from rising economic confidence in the forecast period. This will encourage consumers to invest more in their flooring, furniture, consumer appliances and footwear. Consumers buying higher-priced products in these areas are meanwhile more likely to turn to polishes in order to maintain an attractive appearance for their new acquisitions. Stainless steel consumer appliances and furniture using metal surfaces are notably likely to see growing interest, being viewed as modern and fashionable, with this benefiting metal polish.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Polishes industry in Czech Republic with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Polishes industry in Czech Republic, our research will save you time and money while empowering you to make informed, profitable decisions.

The Polishes in Czech Republic market research report includes:

* Analysis of key supply-side and demand trends

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Polishes in Czech Republic?

* What are the major brands in Czech Republic?

* What are the future prospects for the polishes market?

* What are the key new product launches in the polishes market?

Reasons to Get this Report

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Geographic Code:4EXCZ
Date:Mar 23, 2016
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