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Now Available: Irons in Israel.

[USPRwire, Sun Feb 07 2016] Consumers are busier, and have less time for ironing. The unemployment rate in Israel was very low in 2015 at only 5%. This means that the majority of consumers worked and had less spare time, and therefore sought to spend less of it on time-consuming tasks, such as ironing. There was, therefore, an increase in the number of consumers seeking professional ironing services. A recently-launched app reflects the shift to professional services by enabling consumers to order laundry, dry-cleaning and ironing services at certain hours through the app, which currently operates in Tel Aviv. This led to slower retail volume growth for irons of 3% in 2015, lower than the review period CAGR of 4%.

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Competitive Landscape

Newpan continued to lead irons, accounting for a 30% retail volume share in 2015. Newpan distributes three well-known brands, Tefal, De'Longhi and Moulinex which together offer a wide selection of traditional steam irons and steam generators. Tefal in particular is known for its durability and ease of use, and the brand name is often mentioned in forums for consumer recommendations.

Industry Prospects

Irons is expected to record a retail volume CAGR of 2% over the forecast period, lower than the review period CAGR of 4%. Consumers are likely to increasingly turn to professional ironing services in order to free up more of their spare time, thus leading to declining sales of irons.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Irons industry in Israel with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Irons industry in Israel, our research will save you time and money while empowering you to make informed, profitable decisions.

TheIrons inIsrael market research report includes:

* Analysis of key supply-side and demand trends

* Detailed segmentation of international and local products

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Irons in Israel?

* What are the major brands in Israel?

* What is the most common cooking appliances in Israel?

* Has there been a shift to higher unit price built-in products?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

* Track key industry trends, opportunities and threats

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Geographic Code:7ISRA
Date:Feb 7, 2016
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