Now, 4D films set to make one feel sick, damp, punched.
A Korean company has built cinemas with seats which rock and special effects like wind, fog, strobe lights and scents are synchronised with the on-screen action.
The company, CJ 4DPlex, has opened an office in Los Angeles where computer programmes are written for action films like Kung Fu Panda 2 and the latest Pirates of the Caribbean.
It plans to build America's first 4-D screen multiplex in New York and if it is a success, they will expand into Europe.
While some enjoyed the added physical effects, others complained of feeling damp after watching 'Pirates of the Caribbean: On Stranger Tides'.
And there were reports of people becoming nauseous and going temporarily deaf after watching 'Transformers: Dark of the Moon' where the major smell is the scent of burnt rubber.
CJ 4DPlex was the first company to make a 4-D version of James Cameron's 3-D futuristic blockbuster Avatar.
Audiences lapped up the smell of explosives and the howling wind effects so much so that the company is opening another three 4-D cinemas with seats that bend backwards and fly into the air.
"They are in a niche right now, like Imax giant screens a decade ago," the Daily Mail quoted a Seoul film distributor as telling Variety magazine. (ANI)
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