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Novotel GM looking to dominate four-star market.

Novotel Al Barsha cluster general manager Philippe Montaubin has revealed his ambition to make his hotel one of the best four-star properties Dubai has to offer.

He said the hotel, which launched in November, "definitely" had the potential to dominate the four-star market.

"I think with this property definitely, we have a good chance of being among the top four-star properties in Dubai," asserted Montaubin.

He said there were several features that differentiated the property, such as the belt of greenery around the exterior, which serves both an environmental and an aesthetic function.

"Novotel has got an environmental programme called Planet 21. So all our hotels should be doing something towards the environment or sustainability somehow and we have decided to go on the environmental side and bring in some greenery to the city," said Montaubin, adding that the hotel was seeking ISO14001 certification.

"On the aesthetical side of things, everybody hides their building behind glass or paint or so on. Well, we've decided to hide our concrete behind greenery and natural greenery, it's refreshing and it's eye-catching. Usually, you see greenery on a horizontal plane. Here you've got it on a vertical plane so it does attract the eye," he continued.

The GM later went on to emphasise the fact that 37% of staff at the hotel is female, a percentage that he claims ranks among the highest in the Middle East. Montaubin also praised the hotel's main F&B outlet, which he sees as their unique selling point. The Cravin' Cajun restaurant, run by a chef handpicked by the GM from Louisiana, is one of the first authentic Cajun restaurants in the region.

The 465-key Novotel Al Barsha is looking to attract mostly families and business men with a range of leisure and business facilities.The signature restaurant is Cravin' Cajun, one of the first authentic Cajun restaurants in the region run by a chef handpicked by the GM from Louisiana.

Among 10 meetings rooms, Montaubin highlights the Eureka concept; a relaxing set-up to encourage brainstorming sessions and enable formal meetings to break out into sub groups.

By Amanda Elisha

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Publication:Hotelier Middle East
Date:Dec 3, 2013
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