Novel launch for Bond book.
The larger-than-life launch of the novel Devil May Care proves that 100 years after the birth of Fleming, the Bond brand is stronger than ever.
A large crowd of journalists and onlookers gathered to watch model Tuuli Shipster, whose silhouette adorns the cover of the book's British edition, bring the seven copies of Devil May Care, written by Sebastian Faulks, up the River Thames on a Royal Navy sea boat escorted by two Lynx helicopters before unpacking them aboard HMS Exeter.
They were then signed by the author in the presence of Fleming's nieces, Lucy Fleming and Kate Grimond.
Lucy revealed Bond's love interest was named Poppy. She also said the villain, named Gormah, was "a bit like Blofeld or Doctor No - really sinister".
Faulks, who was chosen to write the novel at the request of Fleming's family, added it was a "pleasure to be aboard the ship Bond himself sailed on". Bond served as an intelligence officer on the HMS Exeter, finally holding the rank of commander.
Faulks, best known for his Birdsong war trilogy and novels The Girl at the Lion D'Or and Charlotte Gray, took six weeks to write the book.
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