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Not just another printer.

Lincoln Printing in Fort Wayne is a large, successful printer. It provides complete and high-quality printing services: typesetting, composition, letterpress for die cutting, embossing, foil stamping, and up to six-color printing. However, what's made Lincoln successful goes beyond printing.

Randy Roberts, president of Lincoln, puts his company's mission this way: "We strive to become a partner in our customers' business. We may recommend another form of advertising or even a different printer if it is in the best interest of our customer."

That probably isn't necessary. Since it was formed in 1959 by Roberts' father, Glenn, Lincoln has been active in acquiring the newest in technology. It was the first in Northeast Indiana to have photo typesetting and a high-speed six-color press. It recently installed a state-of-the-art four-color press, producing the best color printing even on high-speed runs.

Lincoln also has been active in its acquisition of the technology that is revolutionizing the printing industry--desktop publishing and imagesetting. "The use of computers for typesetting and scanning of black-and-white and color photos grows," Roberts says. "The process of physically making camera-ready art may be by-passed. Copy and images will be able to go straight to negative or even the printing plate." In keeping with its service philosophy, Lincoln has offered to train its customers' employees who are now beginning to use desktop publishing systems and to do their own typesetting.

But having the best and newest printing equipment is only half the equation. Roberts says many in the printing industry are predicting a shortage of skilled labor. To maintain the size and quality of its work force, Lincoln provides a comprehensive benefits package that includes a 401(k) plan and an employee-assistance program for personal and family counseling.

Let's say that you want to have a new four-color brochure but really don't know how to go about getting one printed. Lincoln can help. It has produced a booklet called "Working With a Printer," which outlines the things a printer needs to know when a customer places an order, and what customers need to know when asking for a quote to compare costs. Call Lincoln Printing at 219/424-5200 for a free copy of the brochure.

Cost may be one way to choose a printer, but another important consideration is reputation. Ask around. Ask about Lincoln, and the response will probably be positive. The company recently won an award from the Fort Wayne Advertising Association for the best printed piece of the '80s.
COPYRIGHT 1992 Curtis Magazine Group, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1992 Gale, Cengage Learning. All rights reserved.

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Title Annotation:Lincoln Printing Corp.
Author:Miller, Chuck
Publication:Indiana Business Magazine
Article Type:Company Profile
Date:Oct 1, 1992
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