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Not Looney At All - A Toon-Ful Treasury of the Art of Animation; Animation Art: The Later Years 1954-1993; By Jeff Lotman

PHILADELPHIA, Nov. 25 /PRNewswire/ -- What's up doc? How about an enormous, brilliantly illustrated new book that completes the two-volume "bible of animation art?" If the sight of Bugs Bunny, Mickey Mouse and Donald Duck bring back a surge of childhood memories, or if you find yourself yearning for Ren and Stimpy, Aladdin or that wondrously evil Cruella De Vil and her precious pups, then Jeff Lotman's ANIMATION ART: THE LATER YEARS 1954-1993, just may be what the doctor ordered.

Scheduled for release by Schiffer Publishing, Ltd, of Atglen, PA, in early November 1996, ANIMATION ART: THE LATER YEARS completes the first cycle of an ongoing series that will educate and inspire both avid collectors and novice admirers of this unique art form. The cycle began with the release in 1995 of ANIMATION ART: THE EARLY YEARS 1911-1953 to rave review's and national attention. The new book continues the chronological history, including everything from Winnie the Pooh to the Simpsons, Sleeping Beauty to Aladdin, and Chip and Dale to Ren and Stimpy.

Commented Mr. Lotman, the connoisseur of collectors, whose private treasury is recognized as the largest collection of pre-war animation art in the world, "The beauty of animation art is that it is a link to many people's childhoods. It is art with heart -- never offensive. When you look at animation art, you don't to think about its meaning; you can just enjoy it."

Containing more than 6,500 photos of storyboards, concept drawings and animation drawings, with original dimensions, price listings and whether the piece has been sold, ANIMATION ART: THE LATER YEARS 1954-1993 is a one-of-a-kind, invaluable resource -- providing detailed information to both amateurs and seasoned collectors on the relative value of animation as well as its history and growth through the decades.

Yet for those who simply love the art of the 'toon, who are fascinated by the animated characters that appeal to both the young and young at heart, ANIMATION ART: THE LATER YEARS provides a more basic value. It is a journey through time, a trip that transports us through the evolution of both popular art and technology -- showcasing visual images that have and continue to become an integral and beloved part of American culture.

A native of Philadelphia, PA, author Jeff Lotman, 35, is C.O.O. of Keystone Foods Corporation, a privately held, global food manufacturing and distribution company. A child of the 60s, his fascination with animation began as a boy, when he was mesmerized not by the Beatles, but by The Jetsons, Mickey Mouse, Donald Duck and The Flintstones. When he realized, after taking an introductory animation course in high school, that he didn't have the artistic skills needed to be a cartoonist, he shifted his attention to collecting animation art. Now, seventeen years later, Jeff Lotman has become a recognized authority. In 1990, Mr. Lotman organized the largest public exhibition to animation art ever assembled.

For more information on the availability of ANIMATION ART: THE LATER YEARS, call Allison Levy at Schiffer Publishing Ltd: 610-563-1777. Th-th-th-that's all folks!

ANIMATION ART: THE LATER YEARS 1954-1993 By Jeff Lotman
 ISBN: 0-88740-979-2 Hard Cover
 Size: 8-1/2" x 11" 396 pp; 6,500 full-color illustrations
 Publication Date: November 1996 Price; $125


SOURCE Schiffer Publishing Ltd
 -0- 11/25/96


/CONTACT: Nina Zucker Associates, 610-667-0706, for Schiffer Publishing Ltd/

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Date:Nov 25, 1996
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