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Norway sugary soft drink sales decline.

The website carried a story on March 28, 2006 saying that sales of soft drinks containing sugar in Norway declined 12 percent over the past 12 months.

At the same time, sales of bottled water increased 19 percent.

The website said that its source for the information was the newspaper Dagbladet (Oslo). The word "dagbladet" means "the daily paper."

Even more impressive was the growth in Norwegian sales of carbonated water. Over the past year carbonated water sales have increased 64 percent. Citing AC Nielsen as a source, norwaypost said that soft drink sales overall in Norway increased 24 percent over the past 12 months.

Norway is probably part of a worldwide trend noted by soft drink manufacturers. The trend is away from sugary drinks and toward bottled water and sports drinks. An "Industry Briefing" from The Economist (London) on August 23rd 2005 said that the trend was caused by increasing consumer worry over obesity, particularly among children.
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Publication:Market Europe
Date:Apr 1, 2006
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