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North American Publ. to launch "Picture Business" in September.

North American Publishing Co.'s (NAPC0; Philadelphia, PA) Consumer Technology Publishing Group (CTPG) will begin the publication of Picture Business magazine with an issue in September. It will have a controlled circulation of 16,000 and will be published twice in 2004 and eight times a year beginning in 2005.

Targeted to image retailers, the title is "dedicated to the photo specialty and imaging mass-market channels," NAPCO said, and is taglined "strategy for today's imaging retailer." Editorial will focus on "important business issues affecting today's image retailer" and will include information on business operations and the industry innovations "that continue to change the face of the imaging market," NAPCO said.

CTPG president Eric Schwartz said that because of the ongoing industry changes, "we feel that the market is ready for a fresh and vibrant new title to turn to for news and product information." CTPG also publishes trade titles Dealerscope and Custom Retailer and E-Gear, a consumer electronics magazine, and provides custom publishing services. NAPCO now produces 15 magazines, two trade shows and five subscription services. The company launched two magazines last year, including Graphic Design & Business and Fundraising Success.
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Title Annotation:Consumer Technology Publishing Group
Comment:North American Publ. to launch "Picture Business" in September.(Consumer Technology Publishing Group )
Publication:Business Publisher
Article Type:Brief Article
Geographic Code:1USA
Date:May 30, 2004
Words:190
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