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North American Enterprise Telephony System Markets Analyses.

DUBLIN, Ireland -- Research and Markets ( has announced the addition of "North American Enterprise Telephony System Markets" to their offering.

This Frost & Sullivan research service titled North American Enterprise Telephony System Markets provides an overview of current and the anticipated revenue and shipment information and market share analysis of the telephony market, along with a complete analysis of key market drivers and restraints, and trends that impact the North American premise-based telephony market. In this research service, Frost & Sullivan's expert analysts thoroughly examine the following markets/applications/technologies: time division multiplexing (TDM) telephony market, Key telephone system (KTS) market, IP PBX market, total IP telephony market and IP-enabled market.

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

* Enterprise Telephony Systems Market

* Time Division Multiplexing (TDM) Telephony Systems Market

* IP -Enabled Systems

* IP-PBX (Private Branch eXchange) Systems


The following technologies are covered in this research:

* Private Branch eXchange (PBX)

* TDM PBX (Time Division Multiplexing/ Private Branch exchange)

* IP-enabled PBX - The IP-enabled systems market comprises IP line and trunk cards that allow traditional TDM telephony-based PBX systems to interface with IP endpoints on connected and remote local area networks (LANs). This approach provides an option for customers to protect their investment in legacy equipment until the equipment is fully amortized, thus enabling a gradual migration to IP-based systems.

* Converged solutions or IP PBX - The converged system is an integrated circuit-switched and packet-switched system that has a proprietary common control complex and supports both pulse code modulation (PCM)-based digital stations and IP phones. Converged systems typically have a shared LAN hub or a LAN switch with routing capabilities. Converged systems are mostly the preferred choice in the case of enterprises with large investments in legacy handsets.

Market Overview

IP Telephony Currently a Most Wanted Communication Solution

Internet protocol (IP) telephony has proved itself as an efficient, economic, and flexible communication solution. Cost savings associated with converging two disparate networks and two different sets of IT and telecom personnel remains the primary driver for IP telephony, says the analyst of this research service. Increased end-user convenience and productivity gains due to applications such as unified messaging and presence that can run on IP telephony systems promote the steady migration to IP.

The substantial capital expenditure required to deploy IP telephony, however, holds back cash-conscious users. Cost/price advantage is the most important selection criterion among the majority of medium-sized enterprises. IP telephony vendors need to develop a sound return on investment model in terms of hard and soft dollars, so that small and medium end users can comprehend the cost-benefit ratio over a period, says the analyst. Vendors also need to adopt a much more proactive approach in monitoring the network before and after implementation. New vendors are lowering price points and focusing on customer support in order to differentiate from the established vendors and gain market share.

Rapid Growth Fuelled by Large Customer Base and New Product Developments

Increasing numbers of telecommuters, as well as the mobility of the enterprise workforce, which require easy-to-implement voice over Internet protocol (VoIP) solutions, drive growth of the enterprise premise-based telephony market. In recent years, a number of vendors have either introduced new products or upgraded their solutions to standards such as the session initiation protocol (SIP). Others have invested millions on product development and marketing initiatives to migrate customers to IP telephony and this strategy is leading to a surge in IP phone and line shipments.

Another trend among IP telephony vendors is to strengthen their application bundling strategy. For example, several telephony vendors have announced integration with Microsoft LCS and Office Communicator due to customer demand as well as to take advantage of Microsoft installed base.

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Publication:Business Wire
Date:Dec 1, 2006
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