Printer Friendly

Nordic Screenings challenge Hollywood.

Move over MIFED. Scandinavians want to take on the Americans, too. Dates overlap with L.A. Screenings

Today, the international TV industry's calendar is being filled by special screenings. This, in addition to the "general" screenings, organized by markets such as MIDEM, Monte Carlo, NATPE, the AFM, MIFED, etc., without counting the numerous festivals where screenings are de rigueur.

One of the world's oldest screenings, (besides the informal screenings in Los Angles) are those held annually in Scandinavia. Many individual countries and regions are now showcasing their TV fare outside the traditional bazaars. In addition to the U.S. and Scandinavia, today one can attend the London Scrrenings, the Paris Screenings and the German Screenings.

The Nordic Screenings will take place from Sunday, June 2nd, to Friday, June 7th, at the King Frederik VI In Conference Centre, in Odense, Denmark. The Inn will also be housing the majority of the 100 or so buyers expected mainly from Holland, Germany, Spain and England. Since the Nordic Screenings conflict with those in Los Angeles where the new U.S. season is introduced, one can assume that the Danish event will be geared mostly to "specialized" buyers.

The screenings are one of the best-established and well-organized of its kind. Since 1975, the TV stations of the Nordic countries have taken turns hosting a week's presentation of the best of their television. These stations include Danmarks Radio, Danish Film Institute, TV2/Denmark, Yleisradio, Finnish Film Foundation, Mainos (Finland), Rikisutvarpid Sjonvarp, Icelandic Films, Norsk Rikskringkasting, Norwegian Film Institue (Norway) and Sveriges Television, Swedish Film Institute.

The Screenings have been expanded to include the feature film output of the Nordic countries.

The latest programs are shown according to a set schedule, in large viewing rooms. In addition, each guest can choose from an extensive catalogue, putting together their own self-service individual screening, around the clock.

The new programs presented cover all categories; however, by tradition, there are more children's programs, drama, nature, documentaries and feature films, than light entertainment, music and shows.

Every year a choice collection of high quality programs from the previous years are presented. This year, the themes for these programs are "Love and Emotions" and "13 to 17 Years."

All of the programs are presented in the English version, or supplemented by an English script.

In total, over 200 programs can be screened in the six-day event. Of these, 90 programs are listed under a "special" catalogue, with the rest in the "general" catalogue.

Catalogues of all programs will be mailed to participants in May, enabling buyers to plan ahead, and utilize every minute of the screening time.

All programming buyers from television stations are said to be welcome to attend, but the number of agents is "strictly limited." Guests meet their travel and accommodation expenses on their own, but at a reduced rate.

Special events will include a dinner party on Sunday, June 2 and excursions both to the city and the countryside.
COPYRIGHT 1991 TV Trade Media, Inc.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1991, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

Article Details
Printer friendly Cite/link Email Feedback
Publication:Video Age International
Date:Apr 1, 1991
Words:492
Previous Article:Indies squeeze between studios and recession reviewed at AFM.
Next Article:Haimovitz: TV wiz sends Spelling sprouting.
Topics:


Related Articles
When and for whom? Screenings' history hard to point out.
My two cents.
The business of film: more science that art.
FILM/SNEAK PEEK NOW ON THE RED CARPET ...
FILM/SNEAK PEEK TIME FOR A FRANKENHEIMER RETROSPECTIVE.
RUMBLE IN THE 'BURBS DOLBY LAB RELOCATES TO VALLEY.
FILM/SNEAK PEEK : RESTORED FILMS PUT INTO FOCUS BY UCLA SERIES.
SOMETHING FOR EVERYONE AT HOLLYWOOD FILM FESTIVAL.
MIFED links with venice to fend off AFM assault.
Momentum 2004: various venues.

Terms of use | Copyright © 2016 Farlex, Inc. | Feedback | For webmasters