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Nonwoven materials used in world's first recycled shoe.

The world's first shoe made predominantly from recycled materials was introduced last month by Deja Incorporated, Tigard, OR, a company founded several years ago by recycling advocate Julie Lewis. The DejaShoe line of "Eco Sneaks" and "Envirolites" are, according to company literature, high quality, comfortable, functional and durable footwear for casual use.

The Eco Sneaks line consists of four styles: two for men and two for women in recycled canvas high-and low-top models. The Envirolites line includes three styles for women - a T-strap, a slip-on anda traditional Oxford. The footwear will retail from $40-60 and will be available at specialty shops and better department stores next spring.

The footwear contains no materials from domestic or wild animal sources and uses pre- and post-consumer recycled rubbish including fibers, grocery bags, cardboard, tire rubber and myriad other products.

For example, the molded upper rubber parts of the shoes are constructed from 60% thermoplastic rubber, 30% of which is post-consumer recycled material from tire rubber and polystyrene coffee cups and 30% of which is pre-consumer recycled polypropylene from trim waste during the manufacturing of diapers. The interfacing material between the outer fabric and the inner lining of the Eco Sneaks is a nonwoven polyester material that is 80% post-consumer recycled PET soda bottles.

Also, when the shoes eventually wear out, customers can send them back to Deja to be recycled again, allowing the company to control the entire life cycle of the product.
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Title Annotation:Deja Inc.
Publication:Nonwovens Industry
Article Type:Brief Article
Date:Oct 1, 1992
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