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Nontraditional media in marketing and advertising.

9781412997614

Nontraditional media in marketing and advertising.

Blakeman, Robyn.

Sage Publications

2014

255 pages

$34.95

HF5415

From graffiti and urinal advertisements to quick-response bar codes and location-based marketing using GPS technology, Blakeman (University of Tennessee-Knoxville) offers a review and step-by-step instructions for taking advantage of nontraditional media in this resource for marketing and advertising professionals and students. Coverage encompasses marketing and advertising for nontraditional media, guerilla marketing, and alternative use of traditional media, as well as specific nontraditional media such as electronic and social media, mobile media, and transit media. Direct marketing and sales promotion are also covered. The book includes a glossary, exercises, and b&w photos.

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Publication:Reference & Research Book News
Article Type:Brief article
Date:Apr 1, 2013
Words:115
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