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Nokia products come to Bahrain.

Nokia introduced in Bahrain its 808 PureView smartphone with a 41 megapixel camera and launched its Asha range of economically priced smartphones in the kingdom, the latter device aimed at helping boost the Nokia presence among the middle and lower middle classes who would find the product functional and affordable.

Tom Farrell, deputy general manager, Nokia Middle East, said 808 Pureview, priced in Bahrain at BD221 ($586), was a revolution in imaging technology.

He also hailed the partnership with Microsoft forged in February of 2011. "We crossed 100,000 apps four months faster than Android. Our strategy is working, and the industry, analysts and experts are acknowledging (the development) C* Nokia is winning awards," he said.

The company displayed a picture taken from the 808 PureView showing a woman in a snow-swept street in Helsinki. Discussing the device and the picture, he said: "We can zoom in and not lose quality. You can get a higher level of detail -- even a speck of snowflake. This is useful because more and more people are sharing. You have amazing photos to post onto videos and so on."

He added: "Nobody can come close to Nokia imagery from the 41 megapixel sensor. This is a great example of Nokia innovation."

808 Pureview provides film in high definition and hi-fi incorporating 1080 p Full HD video recording with up to 4 x lossless zoom that is smooth and completely silent. It is the world's first device to include Rich Recording. This combines a digital microphone and Nokia algorithms to record distortion-free audio at levels of up to 140 dB.

In addition to the revolutionary experience offered by the Nokia 808 PureView, a variety of imaging mobile applications are available on Nokia store ( to enhance the overall user experience including: GetMeRated, an app where instant feedback about pictures posted can be received; Vimeo, a community of creative people who are passionate about sharing the videos they make, and Pikchur, which in two simple steps, allows users to easily upload their photos and videos to their social networks.

The Nokia products are being distributed by International Agencies Company Ltd (Intercol).

About the Asha range, Videsh Reddy, general manager, Nokia, Lower Gulf, said it was key to Nokia's strategy to capture a huge opportunity in the mainstream market. The phones are priced at BD31 onwards.

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Publication:Gulf Industry
Geographic Code:7BAHR
Date:Jul 1, 2012
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