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Nokia chief voted top creator.

Teenagers have voted the man in charge of mobile phone manufacturer Nokia the most creative thinker of modern times, a survey showed today.

While a lot of people would probably not be able to name Jorma Ollila, chairman and chief executive officer of the Finnish company, many will be familiar with his products.

Mr Ollila beat Sir Richard Branson into second place in a Design Council poll to find out who teenagers rated the top creators of the age.

Prime Minister Tony Blair came fifth - behind rapper Eminem and R'n'B star Justin Timberlake.

The survey, published ahead of the council's third annual Designers Into Schools Week, asked teenagers to give creativity ratings to an assortment of politicians, pop stars, football managers and business moguls.

Mr Ollila's products won him 36% of the vote, while second-placed Sir Richard gained 19% and Mr Blair 8%.

Arsenal manager Arsene Wenger, the man who transformed France striker Thierry Henry from an unhappy winger at Juventus into one of the world's most feared forwards, got twice as many votes as Manchester United's Sir Alex Ferguson, when teenagers were asked who was the better 'exploiter' of ideas.

The teenagers thought a good grasp of maths and the ability to speak a modern language were less important than being creative. Asked what skills they needed for a successful career, a quarter put reading, writing and all-round good English at the top of the list.

The Design Council surveyed 300 14 to 18-year-olds.
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Publication:Western Mail (Cardiff, Wales)
Date:Jun 21, 2004
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