No-calorie Coke for a new market.
"Coca-Cola Zero is exactly what young adults told us they wanted-real Coca-Cola taste, zero calories and a new brand they can call their own," says Dan Dillon, vice president, diet portfolio at Coca-Cola North America in Atlanta. "Young people today do not want to compromise on flavor or calories, and we think Coca-Cola Zero's taste and personality will appeal to them."
The drink will be supported by an extensive marketing campaign, including television, radio and print advertisements, as well as sampling programs. Promotional efforts will portray Coca-Cola Zero as a distinct brand for a distinct consumer. The company says the launch is expected to have no impact on its ongoing support for Diet Coke, the leading diet soft drink.
|Printer friendly Cite/link Email Feedback|
|Title Annotation:||center store news|
|Author:||Palazzo, Suzanne Vita; Turcsik, Richard|
|Date:||May 1, 2005|
|Previous Article:||Asian snacks for the freezer.|
|Next Article:||Brazilian brew coming to U.S.|