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No joke for Coke.

Coke - the world's favourite drink - has finally lost its fizz.

For after years as the world's top-selling brand, Coca-Cola has been overtaken by fag giants Marlboro.

The cigarette company now has a pounds 29billion price-tag, compared to Coca- Cola which is valued at pounds 28billion.

The highest-ranking British company is Guinness, trailing behind in 18th place at a paltry pounds 1.5billion.

Experts say Coca-Cola has faced fierce competition from own-brand supermarket rivals.

But around the world we still guzzle the equivalent of two swimming pools every day.

And Brits spend pounds 240million on Coke each year - that's nearly pounds 5 for every person.
COPYRIGHT 1996 Scottish Daily Record & Sunday
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1996 Gale, Cengage Learning. All rights reserved.

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Publication:Daily Record (Glasgow, Scotland)
Date:Jun 22, 1996
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