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No Bullshit Social Media.

No Bullshit Social Media

Jason Falls & Erik Deckers

QUE

c/o Pearson Technology Group

801 East 96th Street, #300

Indianapolis, IN 46240-3759

0789748010, $24.99, www.quepublishing.com

No Bullshit Social Media: The All-Business, No-Hype Guide to Social Media Marketing provides a results-focused discussion of social media that offers detailed and tested techniques not hopeful theories--for increasing sales and profits using social media options. From specific solutions from brand-building and R&D to facts and statistics, this identifies strategic goals and tells businesses how to assess and apply proven best practices. A fine survey for any business, linking social media to techniques for its effective use!

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Publication:California Bookwatch
Article Type:Brief article
Date:Dec 1, 2011
Words:106
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