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Nintendo Delivers Early Holiday Cheer With New Software Prices.

REDMOND, Wash.--(BUSINESS WIRE)--Sept. 29, 1997--

Holiday Shoppers Get Gift on Nintendo 64's 1st Anniversary

Making unparalleled entertainment even more accessible to millions of video game players, Nintendo of America today announced new, lower prices for its two Nintendo 64 holiday hits, Diddy Kong Racing and Bomberman 64.

Additionally, Nintendo has reduced its manufacturing prices for all new Nintendo 64 third party software titles shipping after Oct. 15. This should result in lower retail prices for a number of new N64 titles, including Acclaim's Extreme G and NFL Quarterback Club '98, Electronic Arts' Madden 64; Interplay's Clayfighter 63 1/3; Ubi Soft's F-1 Pole Position; Midway's San Francisco Rush, Wayne Gretzky's 3D Hockey '98 and MK Mythologies: Sub-Zero, and THQ's WCW vs. NWO.

The new game prices should probably result in retail pricing of $49.95-$59.95 for most fourth quarter N64 releases -- a 15-percent savings for consumers off the current price range.

The new prices will apply to North America and further seal Nintendo 64's competitive position as the fastest selling and only true 64-bit system.

The reduced prices come on the heels of an incredibly successful first year for the N64 system which launched in the North America one year ago today. Total machine sales have reached 3.6 million to date, including cumulative sales victories throughout the year. From the launch date, Nintendo also has seven of the top 10 selling video games.

"Business is booming. New prices not only show our competitive edge, but also are our way of saying thanks to consumers for helping Nintendo claim nearly 53 percent of the total U.S. video game industry," says Peter Main, executive vice president, sales and marketing, Nintendo of America. "While a key measure of success is the rate of hardware sales, there's no question great games are the most important factor."

According to independent sales data gathered by NPD Research, the Nintendo 64 was responsible for 52 percent of all 32/64 bit hardware units sold since its launch, more than the total for all competitors combined. Following the success of Mario Kart 64 in February, and Star Fox 64 in June, current best seller Goldeneye 007 is again generating enormous retail sell through. Each of these releases is responsible for generating revenues in line with major Hollywood film box office receipts.

For example, nearly 2.5 million units of Super Mario 64 have sold to date in North America, representing approximately $150 million in revenue. The figure for just this one game alone is comparable to gross amounts generated by some of the leading summer blockbuster movies(a) including "My Best Friend's Wedding" ($121.7 million), "Face/Off" ($110.8 million) and "Batman & Robin" ($107.3 million). Similarly, according to the recent reports provided by Publishers Weekly(b), unit sales of Super Mario 64 exceed unit sales numbers for the top 15 1996 U.S. nonfiction bestsellers, including the No. 1 seller, Oprah Winfrey's "Make the Connection," which also was released in September 1996.

Nintendo Co., Ltd., of Kyoto, Japan, is the leader in the worldwide $15 billion retail video game industry. Nintendo manufactures and markets hardware and software for its best-selling home video game systems, including the hand-held Game Boy, the 16-bit Super NES, and the 64-bit Nintendo 64, the fastest selling video game system in history. As a wholly owned subsidiary, Nintendo of America Inc., based in Redmond, Washington, serves as headquarters for Nintendo's operations in the Western Hemisphere, where more than 40 percent of American households own a Nintendo game system. For information about Nintendo products and past press releases, log on to Nintendo's web site at www.nintendo.com .

-0-

NOTE: Character art of Diddy Kong (Diddy Kong Racing, available Nov.

24) is available upon request.

(a) Source: Daily Variety, Film Box Office Report, w/o September 23,

1997

(b) Source: Publishers Weekly, based on sales figures provided by

publishers in the calendar year 1996 and adjusted for returns

through February 1997, not regarded as final net sales.

CONTACT: GOLIN/HARRIS

Alison Holt 213/623-4200

Eileen Tanner 509/628-1993
COPYRIGHT 1997 Business Wire
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 1997, Gale Group. All rights reserved. Gale Group is a Thomson Corporation Company.

 
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Date:Sep 29, 1997
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