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Nine West launches Nine & the Gang Fall ad campaign.

Summary: Nine West has launched its fall 2012 ad campaign, emphasising on bringing together women from all walks and stratas of life.

Nine West has launched its fall 2012 ad campaign, emphasising on bringing together women from all walks and stratas of life.

This campaign goes beyond shoes and is accentuating a lifestyle choice. It will create a rage among women of all ages to want to be a part of a gang to get a sense of belonging.

The gangs include Party Girl Gang, Rocker Glam Gang, Coachella Boho Gang and Uptown Sophisticate Gang. The various ranges of gangs depict the fashion versatility of the brand.

Party Girl Gang: For the strong independent women who know how to let their hair down after a hard day's work or just know how to best celebrate life.

Rocker Glam Gang: For the ladies who strut around the streets of town like real life rockstars.

Coachella Boho Gang: For the women who like to have an edge to their dressing and dare to stand out from the rest of the crowd. Uptown Sophisticate Gang: For those classy women, to whom elegance is second nature. As Doug Lloyd, the creative head behind this campaign, said "The Nine West campaign is an unforgettable fashion story that's all about design, direction and discussion.

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Publication:Khaleej Times (Dubai, United Arab Emirates)
Date:Sep 28, 2012
Words:233
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