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Nielsen's Shelf Stopp ers/Spotlight: Alcoholic Beverages/Alcoholic Cocktails.

Shelf Stoppers

Alcoholic Beverages

Largest sales increases in supermarkets tallied by The Nielsen Co. (52 weeks ending Dec. 24, 2011)

Nielsen's Spotlight

Consumption Index: Alcoholic Cocktails

Grocery's top 10

Increased home entertaining during a recession is no doubt a key factor in the stratospheric rise in consumption of alcoholic cocktails, along with enticing new entries in the segment such as Daily's single-serve bottles. Among lifestyle groups, residents in struggling urban cores seem to be raising the most glasses, while among behavior stages, established couples are mixing up the most drinks, followed by empty nesters. Pockets of high consumption also appear among bustling families in cosmopolitan spreads and affluent suburbs.

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Publication:Progressive Grocer
Article Type:Brief article
Date:Feb 1, 2012
Previous Article:Niche Picking.
Next Article:Sports and Energy Drinks, January-June 2011.

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