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Browse Nidumolu, Ram; Prahalad, C.K.; Rangaswami, M.R.

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Why sustainability is now the key driver of innovation: there's no alternative to sustainable development, Even so, many companies are convinced that the more environment-friendly they become, the more the effort will erode their competitiveness, They believe it will add to costs and will not deliver immediate financial benefits. Oct 1, 2009 658

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