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1-75 out of 75 article(s)
Title Type Date Words
Suit Yourslef: DIRECT-TO-CONSUMER FASHION BRANDS NEED TO UP THEIR DIG ITAL GAME IF THEY WANT CONSUMERS TO STICK AROUND. Sep 30, 2019 175
For Rent: WHY MILLENNIALS AND GEN ZERS EMBRACE THE SHARING ECONOMY. Sep 23, 2019 402
In the Shopping Carl: RETAIL SPENDING BROKEN DOWN BY TIME, VERTICAL AND REGION. Sep 16, 2019 208
Talking Shop: A BREAKDOWN OF TODAY'S BRICK-AND-MORTAR CONSUMERS. Sep 2, 2019 311
Name That Mascot: MANY BRAND ICONS THAT OLDER GENERATIONS MAY KNOW INSTANTLY ARE LOST ON GEN X AND MILLENNIALS. Aug 26, 2019 145
Go Green: OVER HALF OF CONSUMERS WOULD PAY MORE FOR SUSTAINABLE PRODUCTS. Aug 19, 2019 282
Decisions, Decisions: CONSUMERS ARE CHOOSY WHEN MAKING PURCHASES. Jul 22, 2019 427
Reach. Set. Charge! WHY BRANDS NEED TO RAMP UP THEIR RETAIL TECH OFFERINGS. Jul 8, 2019 648
The Creep Factor: THERE'S A FINE LINE BETWEEN CATERING TO CONSUMERS' PREFERENCES AND FREAKING THEM OUT. Jun 10, 2019 441
Amazon Nation: OVER HALF OF CONSUMERS START THEIR ONLINE SHOPPING ON AMAZON--BUT BRICK AND MORTAR ISN'T DEAD. Jun 3, 2019 342
Through Thick and Thin: CANADIAN GEN ZERS ARE BRAND LOYAL, BUT THEY'LL MAKE THE SWITCH IF ENTICED. May 27, 2019 357
Cutting Out the Middleman: WHAT CONSUMERS WANT FROM DIRECT-TO-CONSUMER BRANDS. May 20, 2019 537
X Marks the Spot: YOUNGER AND OLDER GEN XERS STREAM AND USE SOCIAL MEDIA DIFFERENTLY. May 13, 2019 327
Under the Influence: NEARLY HALF OF AMERICANS MAKE PURCHASES BASED ON INFLUENCER RECOMMENDATIONS. May 6, 2019 364
Keep It Simple: BRANDS ARE OVERCOMPLICATING THINGS, AND CONSUMERS DON'T APPRECIATE IT. Apr 29, 2019 354
Rain Check: HOW WEATHER IMPACTS FOOT TRAFFIC ACROSS VERTICALS. Apr 15, 2019 154
Five Stars: OVER A QUARTER OF GEN Z WRITES A PRODUCT REVIEW EVERY TIME THEY MAKE A PURCHASE. Brief article Apr 8, 2019 344
Cutting Through the Clutter: OVER HALF OF CONSUMERS DELETE BRAND MARKETING EMAILS WITHOUT OPENING THEM. Mar 4, 2019 431
New Money: HOW APPS ARE CHANGING THE WAY THE WORLD BANKS--AND HOW THEY AREN'T. Feb 25, 2019 338
Take a Stand: AMONG SAME-SEX MARRIAGE SUPPORTERS, CONSUMERS LIKE WHEN BRANDS SPEAK OUT ON ISSUES THAT MATTER TO THEM. Feb 4, 2019 368
Adweek CMO Symposium: PRESENTED BY RAKUTEN. Feb 4, 2019 152
Game Plan: JUST 31 PERCENT OF AMERICANS SAY THEY'RE VERY LIKELY TO WATCH THE SUPER BOWL. Jan 28, 2019 268
Social Stars Make Bank: INFLUENCERS CAN LEAD TO BRAND SALES EVEN MORE THAN CELEBRITIES. Jan 14, 2019 361
Sign Me Up: HOW BRANDS CAN ENTICE SUBSCRIBERS TO STICK AROUND. Jan 7, 2019 226
From Dallas To New York: THE BEST OF BRAND STARS AND WINNERS' CIRCLE. Jan 7, 2019 177
Eyes on the Prize: SWEEPSTAKES CAN BE HIGHLY EFFECTIVE FOR MARKETERS-IF THEY STICK TO SIMPLE, AUTHENTIC REWARDS. Dec 3, 2018 306
No Convincing Necessary: BRANDS CONTINUE TO EMBRACE INFLUENCER MARKETING STRATEGIES. Nov 26, 2018 284
Adweek: Los Angeles: ELEVATE: INFLUENCERS AND L.A. BRAND STARS. Nov 26, 2018 173
The Retail Apocalypse: OVER A THIRD OF CONSUMERS DON'T EVEN NOTICE BRICK-AND-MORTAR STORE CLOSURES. Nov 12, 2018 345
Adweek's Brand Genius Awards: PRESENTED BY NBCUNIVERSAL AND OATH. Nov 12, 2018 252
Political Punch: THE IMPACT OF THE 2018 MIDTERMS ON LOCAL TV INVENTORY. Nov 5, 2018 309
Rising Brand Stars: PRESENTED BY ACCENTURE INTERACTIVE. Nov 5, 2018 102
The Gift Guides: HOW BRANDS CAN ACCESS MILLENNIAL WOMEN DURING THE HOLIDAYS. Oct 22, 2018 136
Elevate Blockchain: WITH PREMIER SPONSOR ADBANK, PARTNER SPONSOR LUCIDITY AND HOST BCG. Oct 22, 2018 131
The Influence of Influencers: THE LEADING BRANDS AND CATEGORIES WITH THE MOST ENGAGEMENT. Oct 15, 2018 271
Rainbow Connection: COLOR MATTERS IN AGENCY LOGOS-AND SOME HUES ARE MORE POPULAR THAN OTHERS. Oct 8, 2018 200
Media Plan Of the Year: ADWEEK'S ANNUAL CELEBRATION WAS HOSTED BY MEDIACOM IN NEW YORK. Oct 8, 2018 125
Brandweek Is Back! IT WAS A HOT TIME IN PALM SPRINGS, CALIF., FOR OUR INAUGURAL MARKETING SUMMIT. Oct 1, 2018 195
Talking Heads: IN A SCREEN-FILLED WORLD, WORD OF MOUTH IS STILL KEY. Sep 24, 2018 336
Rising Brand Stars Of D.C. PRESENTED BY MiQ. Sep 24, 2018 130
Message in a Bottle: HOW TO CATER YOUR MARKETING MESSAGING TO YOUR CONSUMERS. Sep 10, 2018 366
Women in Media and Sports: HOSTED BY USA TODAY NETWORK. Aug 20, 2018 128
The Retail Future: HOW WOMEN SHOP WITH TECHNOLOGY--AND THE CUSTOMER EXPERIENCE THEY EXPECT. Aug 6, 2018 400
Stacking Up: MEASURING BRANDS' DIGITAL PERFORMANCE AGAINST THEIR RIVALS. Jul 23, 2018 185
We Are the Champions: SPORTS BRANDS NEED TO START PAYING ATTENTION TO THEIR MANY FEMALE FANS. Jul 9, 2018 417
All Around The World: FROM NEW YORK TO TORONTO TO CANNES, ADWEEK'S EVENTS GATHER THE BRIGHTEST MINDS. Jul 9, 2018 305
Don't You Know Me? MILLENNIALS CAN TELL WHEN YOU'RE MARKETING TO A STEREOTYPE--AND THEY DON'T LIKE IT. Jun 11, 2018 489
Creating a Connected Community: SPONSORED BY TAPAD. Jun 11, 2018 145
The Cool Kids: INFLUENCERS ARE BIGGER THAN EVER--AND THEY'RE JUST GETTING STARTED. Jun 4, 2018 359
Brandi Halls: MEET THE HEART BEHIND LUSH'S FAMED ETHICAL CAMPAIGNS AND AUTHENTIC MARKETING. Jun 4, 2018 505
Slip Slidin' Away: TV SUBSCRIPTIONS ARE STEADILY SINKING, AND ADVERTISERS NEED TO PAY ATTENTION TO THE NUMBERS. May 28, 2018 323
Media All Stars. May 28, 2018 132
The Transformists: INTRODUCING THE HOTTEST DEMOGRAPHIC FOR BRAND MARKETERS SINCE MILLENNIALS. May 21, 2018 571
Time warp: HOW THE ABILITY TO WATCH WHAT YOU WANT, WHEN YOU WANT IT IS MORPHING TELEVISION. May 14, 2018 456
Handle With Care: DATA IS AN ESSENTIAL ELEMENT IN CREATING COMPELLING CUSTOMER EXPERIENCES--BUT DO MARKETERS KNOW HOW TO USE IT? May 14, 2018 492
Hotline Kling: NEW RESEARCH SHOWS THAT MOBILE ADS CAN BE EFFECTIVE--IF YOU USE THEM THE RIGHT WAY. May 7, 2018 372
Let's Get Digital: HOW THE NEWFRONTS INFLUENCE ADVERTISERS' VIDEO STRATEGY. Apr 30, 2018 396
Adweek Executive Lab. Apr 30, 2018 148
Cord? What Cord? HOW STREAMING AND BINGING HAVE PUT VIEWERS IN THE DRIVER'S SEAT. Apr 16, 2018 317
Queens of the Phone Age: WOMEN ARE UTILIZING SCREENS IN COUNTLESS WAYS. Apr 9, 2018 313
ZUCK SPEAKS: FACEBOOK FOUNDER OFFERS MEA CULPA ON DATA BREACH. Mar 26, 2018 149
To Skip or Not to Skip: THE BIOMETRIC RESPONSES OF YOUNGER GENERATIONS SAY INFLUENCERS ARE THE WAY TO GO. Mar 26, 2018 333
CMTO Celebration: ADWEEK CELEBRATES TECH-SAVVY MARKETERS, PRESENTED BY RTL ADCONNECT. Mar 26, 2018 125
Please Hold: WHY MARKETERS NEED TO PAY ATTENTION TO THEIR CALL CENTERS. Mar 12, 2018 418
Adweek Elevate: AI: SPONSORED BY QUANTCAST AND BOSTON CONSULTING GROUP. Mar 12, 2018 171
The Future of Families: HOW BRANDS CAN GET AHEAD OF THE CURVE AS GEN ZERS BECOME PARENTS. Mar 5, 2018 435
It's a Mobile World: THE LATEST PHONE TRENDS, BROKEN DOWN BY GENERATION, MAY SURPRISE YOU. Feb 26, 2018 582
It's Not Me, It's You: WHAT MARKETERS LOOK FOR IN AN AGENCY. Feb 19, 2018 344
AMAZON. Brief article Jan 29, 2018 111
Coming to a Head. Jan 29, 2018 340
Best Brand Storytelling. Brief article Jan 29, 2018 140
Love Is Love in Ads, Too: WHY BRANDS SHOULD BE EMBRACING AUTHENTIC LGBTQ-THEMED SPOTS. Jan 15, 2018 305
UNDER FIRE: LOGAN PAUL'S LATEST YOUTUBE CLIP DRAWS HEAT. Jan 8, 2018 104
Avoiding the Dreaded Buzzword: WHAT MARKETERS REALLY THINK WHEN YOU SAY 'ARTIFICIAL INTELLIGENCE'. Jan 8, 2018 362
The Winners' Circle. Jan 8, 2018 117

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