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Niche chips gain weight at Nanya Technology.

Taipei, Dec. 9, 2011 (CENS) -- Niche chips have returned Nanya Technology Corp. with contracts that now account for nearly half of its revenue, making it possible for the company to realize its goal of replacing over half of its commodity memory chips with niche chips by the end of this year.

As niche chips are highly profitable, the company, a subsidiary of the Formosa Plastics Group (FPG), is working hard to quit the money-losing standard dynamic random access memory (DRAM) manufacturing for niche-chip manufacturing.

Its memory chips for mobile devices, among the niche products, have been shipped to manufacturers of solid state drives (SSDs) and tablet PCs. Its specialty memory ICs meant for set-top boxes have been designed into gears supplied by Huawei Technologies Co. and ZTE Corp. of mainland China.

Nanya Technology executives pointed out that the company has numbered several first-tier international suppliers of network-connectivity gadgets among its customers of dedicated memory chips ranging from 64Mb to 2Gb in specification.

The executives said Nanya is already one of the world's top three suppliers of niche memory chips. They added that the company has increased shipments of niche chips and Taiwan's set migration to digital TV telecasting on July 1, 2012 will help boost its shipments of set-top box chips.
Nanya and Its Niche Chips

Product type Sales as a Application
 percentage products
 of revenue

Niche memory chips Around 40% Smart TVs
Server memory chips Around 5% Cloud equipment
Mobile device Less than 5% SSD, smartphone,
 memory chips tablet PC

Source: Nanya
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Author:Liu, Ken
Publication:The Taiwan Economic News
Date:Dec 9, 2011
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