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Chelten House Goes Big for Solar Power

Chelten House Products has completed an 877-kilowatt solar photovoltaic system on the roof of its state-of-the-art, 150,000-square-foot facility in Bridgeport, N.J.

"As a leader in the organic and all-natural food segments, environmental sustainability is a core principal for us," says Steve Dabrow, Chelten House CEO. "We are proud that more than 50 percent of our processing facility's annual electricity requirements will now be met with clean and renewable energy generated from our on-site solar system."

More than 3,650 individual solar panels will produce 1 million kilowatt-hours of electricity per year, which the company says is a reduction of more than 1.3 million pounds of carbon emissions annually. "Our new solar system will allow us to demonstrate our corporate commitment to sustainability while significantly reducing our ongoing energy costs and mitigating future electricity price volatility," says Robert Paradise, Chelten House CFO.

Bridgeport, N.J.-based Chelten House is a manufacturer of organic and premium sauces and salad dressings.

TrueNorth's New Flavor Joins Others at Walmart, H-E-B

Walmart and H-E-B will be the first retailers to carry the new Chocolate Nut Crunch variety of TrueNorth all-natural snacks, made by DeMet's Candy Co.

"We are very excited to add the new Chocolate Nut Crunch variety to an already outstanding line-up of TrueNorth Nut Clusters," says David D. Clarke, DeMet's president and CEO. "We have lots of experience with chocolate, so we are confident that Chocolate Nut Crunch will be a hit with consumers that love an irresistible salty sweet combination."

TrueNorth can already be found in Walmart, Sam's Club and BJ's Wholesale Club, and will soon be available in additional drug and grocery stores across the country. The brand's nut clusters will now appear in newly designed resealable packages in four flavors: Almond Pecan Crunch, Cashew Nut Crunch, Peanut Crunch and the new Chocolate Nut Crunch.

Stamford, Conn.-based DeMet's manufactures and markets chocolate confectionary products including DeMet's Turtles caramel nut clusters, Flipz chocolate-covered pretzels and Treasures chocolate candies. DeMet's acquired TrueNorth from Frito-Lay in December 2010.

Potandon Wraps Up Breast Cancer Awareness Campaign

Potandon Produce recently completed its 2011 Breast Cancer Awareness campaign in conjunction with the National Breast Cancer Foundation.

To support the campaign, Potandon redesigned its popular Klondike Rose and Klondike Goldust potato bags with the pink-ribbon theme and a call to action to visit the Klondike Brands website ( for more information about the Frisco, Texas-based NBCF, to which Potandon made a $10,000 donation. Promotional bags, displayed at the last PMA show, hit store shelves in early October. Potandon moved more than 1.5 million BCA packages through retail channels and interacted with more than 100,000 consumers on Facebook, Twitter and other e-marketing channels.

"The feedback and participation from our customers was a great sign to us that this was a cause that we all could join in on," says David Wheeler, Potandon marketing manager. "We focused our marketing and energy in order to add awareness and support for this great effort."

Idaho Falls, Idaho-based Potandon, the largest marketer of fresh potatoes and one of the largest marketers of fresh onions in North America, holds the exclusive licensing rights to the Green Giant brand for fresh potatoes and onions.

'Puss In Boots' a Shoo-in for Avocados from Mexico

Avocados from Mexico has declared its recent tie-in promotion with DreamWorks' 3-D animated film "Puss In Boots" a success.

The month-long promotion that started in late October, unveiled in conjunction with the release of the film and the peak of the avocado season, leveraged the natural Hispanic connection between the avocado brand and the "Puss In Boots" character (voiced by Spanish actor Antonio Banderas) to increase brand awareness and consumption.

During the promotion, Avocados from Mexico received more than 30,000 entries in its "Puss In Boots" Sweepstakes on Facebook and increased its Facebook following by more than 90 percent. Additionally, the campaign generated more than 15 million impressions through a targeted FSI, radio spots in select markets, online marketing campaign, social media efforts and in-store POS.

Avocados from Mexico also developed movie-themed recipes to feature on its website. Overall, more than 4,000 POS materials were shipped to retailers to be displayed during the course of the promotion.

"This campaign was an exciting opportunity for us because it linked our brand with a major animated film, helping to increase awareness, excitement and sales," says Emiliano Escobedo, marketing director of APEAM (the acronym of the Avocado Producers and Exporting Packers Association of Michoacan, Mexico in Spanish). "In order to ensure retailers could also capitalize on the popularity of the movie, we developed a variety of colorful, eye-catching POS materials featuring the Puss character, including a life-size standee to grab shoppers' attention as soon as they entered the produce department. It was important to make this promotion successful for retailers as well as for our brand."
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Publication:Progressive Grocer
Geographic Code:1USA
Date:Jan 1, 2012
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