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News rescue plan rejected.

ITV bosses' plans to win back news viewers have been rejected by TV watchdogs.

The Independent Tele-vision Commission asked ITV to come up with a plan to stop losing viewers following the demise of News At Ten.

But yesterday, they rejected the initial plans and gave ITV a further month to come up with a solution.

Details of the package were not made public because of commercial sensitivity.

Yesterday's meeting follows ITV's failure to satisfy key conditions imposed when the ITC gave the go-ahead to axe News At Ten and move the nightly bulletin to 11pm.

The conditions involved maintaining audiences for news bulletins, which have instead fallen dramatically.
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Publication:Daily Record (Glasgow, Scotland)
Date:May 19, 2000
Words:109
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