News Merc dealership moves across city into brand new premises.
Byline: ENDA MULLEN Business Reporter email@example.com
THE newest Mercedes-Benz dealership in the country has opened its doors for business in Coventry.
The multi-million pound facility is located in John Wigley Way, Foleshill, and represents a huge investment by Inchcape Mercedes-Benz.
The glitzy new outlet sees the dealership move across the city from its former base on Wheler Road, where it had been for 20 years.
Along with new Mercedes-Benz, AMG and smart vehicles, Inchcape's new site will offer more than 100 approved used Mercedes vehicles.
It is also showcasing a new retail concept from Inchcape, which aims to offer an enhanced digital customer experience, one of the features of which is a 165-inch digital video wall.
There is also an aftersales area which includes 24 service bays, two express bays and an express service drop off tunnel.
The express service option gives customers the choice of having their vehicle serviced in half the time.
Design for the project was led by Birmingham-based MDG Architects.
A spokesman for MDG Architects said: "Inchcape's brand new double storey Mercedes-Benz showroom on a former brownfield site on John Wigley Way in Coventry is now open and fully trading.
"The design of the new building reflects the latest requirements from Mercedes-Benz UK, in addition to offering the customer new and used cars, an MOT/service facility, valeting and customer parking."
To coincide with its launch Inchcape and MDG Architects offered a unique glimpse into the construction process with the release of a timelapse video.
It shows the state-of-the-art facility taking shape over a period of several months.
Inchcape's larger Coventry dealership has been created to accommodate Mercedes' rapidly growing range of vehicles.
John McKenzie, franchise director for Inchcape Mercedes-Benz, said: "After months of planning and investment we are really excited to open our new centre.
"Everything has been designed to deliver the ultimate Mercedes-Benz customer experience."
Inchcape' Mercedes-Benz's new dealership in Coventry