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Newly released market study: Weight Management in Iran.

[USPRwire, Wed Mar 09 2016] Obesity is becoming a serious issue in Iran and the rate of obesity has been growing at a very fast pace in recent years. While 26.3% of the Iranian population were obese in 2008, including 39.5% of women and 14.5% of men, the Ministry of health recently announced that this proportion had grown to more than 50% by the end of 2015. The main reason for this rapid growth in obesity in the country is the rapid change being seen in lifestyles, even among those living in rural areas, which has resulted in less physical activity, less healthy diets, rising fast food consumption and widespread inappropriate eating habits such as skipping breakfast. These cultural changes have acted as key drivers of growth in obesity in Iran in recent years.

Competitive Landscape

Poura Teb Medical & Pharmaceutical led sales in the highly fragmented category of weight management in 2015, recording a retail value share of 11%. The company's success can be attributed to the popularity of its Fiber Clear brand. Poura Teb Medical & Pharmaceutical is also the leading importer of vitamins and dietary supplements in Iran and the company continues to benefit from the fact that it offers a wide range of products from leading multinational companies such as Nature-Made, Kendy and 21st Century. In addition, the company has a strong distribution network and invests in strong advertising campaigns, including in-store promotional activities in the majority of Iranian chemists/pharmacies.

Full Report Details at


Industry Prospects

Weight management is expected to post a value CAGR of -6% at constant 2015 prices over the forecast period. Nevertheless, this is expected to be a superior performance to the -9% value CAGR recorded in the category in constant 2015 terms over the review period. Sales in the category are expected to continue being comprised solely of weight loss supplements and demand for these products is expected to be boosted by increasingly hectic lifestyles, with people having less time to cook their own meals, as well as the increased exposure to Western media and culture, which appears to venerate the thin and waif-like female form.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Weight Management industry in Iran with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Weight Management industry in Iran, our research will save you time and money while empowering you to make informed, profitable decisions.

The Weight Management in Iran market research report includes:

* Analysis of key supply-side and demand trends

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Geographic Code:7IRAN
Date:Mar 9, 2016
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