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Newly released market study: Lodging in South Korea.

[USPRwire, Mon Oct 26 2015] Hotels showed a healthy performance in 2014, despite a slight slowdown in the pace of growth compared with the previous few years. The increased number of hotels and the availability of rooms were driven by the hotel investment rush that occurred from 2012. In accordance with the growing number of foreign visitors to South Korea, the government and the Seoul metropolitan government eased several construction regulations on the building of new hotels. This regulatory incentive was coupled with a new trend in real estate investment for mid-tier business hotels, resulting in an unprecedented rush of building permits for new hotel constructions. Consequently, new hotel construction is concentrated in the metropolitan city of Seoul, which serves as the gateway to foreign visitors. According to the building schedule for new hotels, the peak period for hotel supply in Seoul city is from 2013 to 2016.

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Industry Prospects

In the forecast period the positive performance of hotels will be led by the large number of mid-tier hotels, where new developments are concentrated. Apart from global chained brands, local players are also focusing on the expansion of their mid-tier brands. Lotte City Hotel from Lotte Group and Shilla Stay, which is a sub-brand of the Hotel Shilla, are at the forefront of new hotel developments.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Travel Accommodation industry in South Korea with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Travel Accommodation industry in South Korea, our research will save you time and money while empowering you to make informed, profitable decisions.

TheTravel Accommodation inSouth Korea market research report includes:

* Analysis of key supply-side and demand trends

* Detailed segmentation

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Travel Accommodation in South Korea?

* What are the major brands in South Korea?

* What is the rate of development for chained hotels vs independent hotels?

* How are luxury hotels performing compared to mid-priced and budget hotels?

* Is there an increase in hostels and campsites?

Reasons to Get this Report

* Gain competitive intelligence about market leaders

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Date:Oct 26, 2015
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