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Newell Rubbermaid.

Newell Rubbermaid

3 Glenlake Parkway, Atlanta, Ga. 30328

Phone:(770)418-7000

Website: www.newellrubbermaid.com

Key contact: Keith Duncan, vice president, customer development organization

ATLANTA -- Have you ever had strawberries spoil before your family could eat them? Spilled coffee on your shirt on the drive to work? Written with markers that smudged? Newell Rubbermaid solves these challenges to the delight of consumers and retailers worldwide.

As one of the world's preeminent consumer brand companies, Newell Rubbermaid innovates everyday essentials that help people achieve more in life. It puts consumers first and deeply understands their everyday lives so it can design new products and reimagine existing ones to reduce friction from daily routines.

Newell Rubbermaid brands integral to everyday life include: Sharpie, Paper Mate, Rubbermaid Commercial Products, Irwin, Lenox, Parker, Waterman, Contigo, Rubbermaid, Calphalon, Goody, Graco, Aprica, Baby Jogger and Dymo.

Clear corporate strategy: The Growth Game Plan strategy that chief executive Michael Polk launched in 2012 is driving accelerated growth across Newell Rubbermaid's Writing, Tools, Commercial Products, Home Solutions and Baby & Parenting segments. The strategy delivers disruptive innovation, increased brand investment, aggressive. cost programs and excellent commercial execution. The strategy is the latest expression of a history of innovation since 1903 that has built the company into an S&P 500 company with sales in more than 100 countries.

Investing in innovation: Newell Rubbermaid designs new products and enhances existing ones to help consumers achieve more. Its state-of-the-art Design Center unites the disciplines in design and innovation to foster creativity and collaboration across the company's brand portfolio.

Innovations that solve--and sell: Recent innovations include a rebranding of the Goody line of hair accessories and styling tools. The relaunch includes all-new design elements such as color, style, pattern and structure to create an impact at shelf. The updates were validated by consumers, who found the packaging easier to identify on the shelf and more useful in helping them understand product benefits, ultimately leading to purchases best suited for their needs.

Rubbermaid FreshWorks Fresh Saver containers add staying power to veggies and fmits at home. The containers are designed to keep produce fresher up to 80% longer than store packaging. The products feature Newell Rubbermaid's FreshVent technology, which regulates the flow of oxygen and carbon dioxide to keep produce fresh. The technology lasts the lifetime of the container with no replacements needed. The containers also feature the Crisp Tray, which elevates the produce from moisture and promotes airflow.

On the go, consumers value the Contigo Autoseal family, America's best-selling line of travel mugs. Designers observed that urban commuters often wiped their travel mugs' opening before drinking, so the Autoseal Metra Travel Mug was created with a CleanGuard spout cover that rotates to protect the drinking area from dirt and debris. Metra also features the Autoseal spill-free solution.

Newell Rubbermaid is launching the first-ever gel pen from Paper Mate InkJoy. The fast-drying pen overcomes smearing, the leading consumer frustration with gel pens. The Paper Mate InkJoy Gel Pen is available in 14 vibrant colors with two point sizes (0.5 mm and 0.7 mm) and adds a full-length grip for comfort.

Newell Rubbermaid puts consumers first to design and reimagine everyday products. Consumers respond with loyalty because of their consistently positive experiences with Newell Rubbermaid brands.
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Title Annotation:Vendor Close-ups
Publication:MMR
Date:Oct 19, 2015
Words:544
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