New version of Chordiant's campaign management software now available.
Chordiant Software Inc has launched Marketing Director Suite 3, the latest version of its software for the management of multi-channel, multi-stage relationship marketing campaigns.
Part of Chordiant's Unifying customer relationship management system and formerly known as Prime@Vantage, Marketing Director Suite 3 is, according to the company, the first marketing automation application to fully integrate with front office and back office enterprise-wide information.
Other enhancements include an improved encryption capability for additional data protection, an ability to combine multiple offers in a single communication and to track the effectiveness of each and increased access to campaign data for improved campaign analysis and optimisation.
Marketing Director Suite 3 is available immediately. No price was revealed.
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|Publication:||Worldwide Computer Products News|
|Article Type:||Brief Article|
|Date:||Jun 7, 2001|
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