New trade promotion project in Bolivia. (In Brief).
The project will concentrate on export promotion and on developing product groups such as fruits and vegetables: leather goods: wooden furniture and textiles.
The strategy is to achieve short-term results by working directly with three to five major exporting enterprises in each group. Problem areas common to most export sectors are product and market development; human resource development for foreign trade: quality control: export packaging: international physical distribution: institutional infrastructure for trade development and promotion: and trade information. Medium-term results will be achieved by translating lessons learned" to other existing or potential exporters in these sectors through broader-based technical cooperation activities.
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|Publication:||International Trade Forum|
|Article Type:||Brief Article|
|Date:||Jan 1, 2001|
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