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New survey examines concurrent PC and TV use in the US.

TELECOMWORLDWIRE-19 September 2002-New survey examines concurrent PC and TV use in the US (C)1994-2002 M2 COMMUNICATIONS LTD

According to Internet audience measurement company comScore Media Metrix 45.1m US Internet users have their Internet-enabled PC and TV in the same room.

The company has also found that 47% of this number have both the PC connected to the Internet and the TV switched on at the same time. Just 5% claim to have never had both devices switched on at the same time.

Of all those that watch TV and browse the Internet at the same time, 74% say that the content on the PC was unrelated to the programme being shown on the TV. Just 15% said that they will visit a web site that is related to the programme that they are watching.

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Title Annotation:Industry Trend or Event
Comment:New survey examines concurrent PC and TV use in the US.(Industry Trend or Event)
Article Type:Brief Article
Geographic Code:1USA
Date:Sep 19, 2002
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