New report offers best practice for eco-labelling.
Eco-Promising: 'communicating the environmental credentials of your products and services', provides an invaluable how-to guide and examples for companies wanting to make environmental claims about their products and services. The report also reviews the history of eco-promising and highlights the challenges facing companies in communicating their efforts--including the rising possibility of a consumer backlash due to confusion.
The benefits of communicating such promises effectively, include:
* Improved risk and operational management
* Enhanced reputation and competitiveness
* Increased sales
* Opportunities to shape the regulatory framework.
Eco-Promising is sponsored by PepsiCo and S.C. Johnson. The report is available to download.
Contact Forum on tel 020 7324 3630 BSR on tel +1 415 984 3233 or visit www.forumforthefuture.org.uk and www.bsr.org
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|Title Annotation:||INFORMALIA; Forum for the Future; Business for Social Responsibility|
|Comment:||New report offers best practice for eco-labelling.(INFORMALIA)(Forum for the Future)(Business for Social Responsibility)|
|Publication:||Food Trade Review|
|Article Type:||Brief article|
|Date:||May 1, 2008|
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