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New report offers best practice for eco-labelling.

Forum for the Future, the UK-based sustainable development charity, has teamed up with Business for Social Responsibility (BSR), the global business membership organization that specializes in corporate responsibility, to produce a new report.

Eco-Promising: 'communicating the environmental credentials of your products and services', provides an invaluable how-to guide and examples for companies wanting to make environmental claims about their products and services. The report also reviews the history of eco-promising and highlights the challenges facing companies in communicating their efforts--including the rising possibility of a consumer backlash due to confusion.

The benefits of communicating such promises effectively, include:

* Improved risk and operational management

* Enhanced reputation and competitiveness

* Increased sales

* Opportunities to shape the regulatory framework.

Eco-Promising is sponsored by PepsiCo and S.C. Johnson. The report is available to download.

Contact Forum on tel 020 7324 3630 BSR on tel +1 415 984 3233 or visit and
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Title Annotation:INFORMALIA; Forum for the Future; Business for Social Responsibility
Comment:New report offers best practice for eco-labelling.(INFORMALIA)(Forum for the Future)(Business for Social Responsibility)
Publication:Food Trade Review
Article Type:Brief article
Geographic Code:4EUUK
Date:May 1, 2008
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