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New product introduction.

CLIENT: FMC Corporation Agricultural Products Group, Philadelphia--Nancy Schwartz

AGENCY: NKH&W Inc., Kansas City, Mo, --Michelle Tollefson

MESSAGE: Mustang Max delivers maximum performance.

AUDIENCE: 500+ acre growers of cotton and corn/soybeans; 250+ acre growers of alfalfa; ag chemical retailers; and crop consultants, extension agents and farm managers.

MERIT: Latham Seed Company / The Meyocks Group

NATIONAL FINALISTS: Bayer CropScience / Rhea & Kaiser Marketing Communications Pfizer Animal Health / Charleston|Orwig Inc. John Deere / In-house Dow AgroSciences Canada / AdFarm Valent U.S.A, Corporation / archer>malmo Merial / Bader Rutter & Associates Inc, Mycogen Seeds / Bader Rutter & Associates Inc.
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Title Annotation:FMC Corporation Agricultural Products Group
Comment:New product introduction.(FMC Corporation Agricultural Products Group)
Publication:Agri Marketing
Article Type:Brief Article
Geographic Code:1U2PA
Date:Apr 1, 2004
Previous Article:National multimedia campaign.
Next Article:Producer-funded advertising campaigns.

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