New market study, "Vietnam Food & Drink Report Q4 2013", has been published.
Headline Industry Data (local currency)
* 2013 per capita food consumption growth = +8.0%; forecast compound annual growth rate (CAGR) to 2017 = +9.0%
* 2013 alcoholic drink value sales = +14.3%; forecast CAGR to 2017 = +14.0%
* 2013 soft drink value sales = +15.1%; forecast CAGR to 2017 = +14.2%
* 2013 mass grocery retail sales = +12.8%; forecast CAGR to 2017 = +12.7%
Full Report Details at
Key Industry Trends
McDonald's To Launch In Vietnam: Fast-food company McDonald's is one of the world's standout brands, with a presence in most countries. It has built a strong international business over the past 40 or so years and will soon be able to chalk off Vietnam from the list of Asian economies where its famous burgers cannot be found. It will launch its first restaurant in early 2014 in the commercial capital Ho Chi Minh City. Vietnam will be the 38th Asian market that McDonald's has entered, and judging by its track record in emerging markets across the world, we believe that its prospects look strong.
Auchan Considers Vietnam Entry: The latest multinational reported to be entering the Vietnamese market, as of summer 2013, is French retailer Auchan which, according to local sources, is set to inject US$500mn in the next decade. This highlights the attractive long-term potential of a country that has largely been devoid of international investment in the grocery sector.
Key Risks To Outlook
Downside Risks Prominent: Should commodity prices witness a strong rebound in 2013, we could see Vietnam's central bank adopting a more hawkish stance on monetary policy. The risk of having to hike interest rates aggressively would present significant downside risks to economic growth in Vietnam.
Additionally, despite multiple devaluations since late 2009, Vietnam's trade deficit has witnessed a steady improvement. However, should we fail to see a sustained improvement in the trade balance, we would not be surprised to see the Vietnamese dong coming under further selling pressure.
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You may also be interested in these related reports:
- Czech Republic Food & Drink Report Q4 2013
- Brazil Food & Drink Report Q4 2013
- Greece Food & Drink Report Q4 2013
- Australia Food & Drink Report Q4 2013
- Germany Food & Drink Report Q4 2013
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|Date:||Sep 26, 2013|
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