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New market study, "Digestive Remedies in Singapore", has been published.

[USPRwire, Wed Mar 09 2016] Consumers are leading increasingly hectic lifestyles, with busy schedules resulting in a rise in irregular and unhealthy eating habits. Furthermore, as they have less time to cook at home, more consumers are eating out. With so many tempting foodservice options, consumers are more likely to indulge in unhealthy and oily food, thus leading to potential gastric problem as well.

Competitive Landscape

Reckitt Benckiser remained the leading player in 2015, accounting for almost 20% of value sales. This good performance can be attributed to its presence in antacids with Gaviscon and laxatives with the Senokot and Fybogel brands. The company aggressively marketed its Gaviscon brand over the review period and has seen an increase in value share in 2015, with high brand awareness and greater convenience in terms of offering smaller individually packed sachets for its Gaviscon products helping to drive value sales.

Industry Prospects

Full Report Details at


Digestive remedies has a projected forecast period constant 2015 price value CAGR of 1%. Singaporeans will continue to lead a hectic lifestyle and eating habits are unlikely to change. Even though consumers are more health conscious, the fast pace of life and stress at work are likely to prevent them from eating regularly or taking their time to eat, thus leading to more digestive problems. In addition, it is difficult to resist the temptation of indulgence in Singapore due to the ease of reaching nearby foodservice options.

Report Overview

Discover the latest market trends and uncover sources of future market growth for the Digestive Remedies industry in Singapore with research from Euromonitor's team of in-country analysts.

Find hidden opportunities in the most current research data available, understand competitive threats with our detailed market analysis, and plan your corporate strategy with our expert qualitative analysis and growth projections.

If you're in the Digestive Remedies industry in Singapore, our research will save you time and money while empowering you to make informed, profitable decisions.

The Digestive Remedies in Singapore market research report includes:

* Analysis of key supply-side and demand trends

* Detailed segmentation of international and local products

* Historic volumes and values, company and brand market shares

* Five year forecasts of market trends and market growth

* Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

* What is the market size of Digestive Remedies in Singapore?

* What are the major brands in Singapore?

* Are there any herbal/traditional home-made digestive remedies, like charcoal, which compete strongly with standard medicinal products?

Reasons to Get this Report

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Geographic Code:9SING
Date:Mar 9, 2016
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