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New look discount retailer opens in town.

DISCOUNT retailer, The Original Factory Shop, has unveiled its new Atherstone store.

Revealing the first stage in the retailer's re-branding strategy, the new-look, 7,988 sq ft discount department store will be among the first of the brand's stores to sit under the new TOFS name.

It will sell a range of fashion and footwear, beauty, homeware and everyday essentials.

The Atherstone store will also exhibit the retailer's new logo, facia design, colour palette and store layout, in addition to new staff uniforms and expanded product ranges.

Fashion brands include the likes of Adidas, Birkenstock and Levis.

Shoppers can also buy wellknown cosmetic labels including Clinique and Olay, as well as fragrances such as Jean Paul Gaultier and Hugo Boss.

Homeware brands sold include Tefal, Dyson and Russel Hobbs.

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Title Annotation:Business
Publication:Coventry Evening Telegraph (England)
Date:Jun 2, 2016
Words:129
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