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New logo on U23s shirts.

EVERTON'S Academy teams will have a new logo on their shirts - Fratelli Beretta.

The Italian food giant and multi-national company USM Holdings have expanded their commercial partnership contracts with the Blues.

The 2019/20 season will see Fratelli Beretta named as Everton's first official Academy partner, just a year after becoming an official partner of Everton - its first partnership agreement with a Premier League club.

As a result of the expanded partnership, Fratelli Beretta branding will be displayed on the front of Academy teams' match shirts, within the Academy areas of the club's USM Finch Farm training ground and at each of the Academy teams' home fixtures. The company will also have an increased advertising at Goodison Park.

Because first-team shirt sponsors SportPesa are a gambling firm, their logo is not allowed to be displayed on U18s shirts so for the past two seasons, Everton's Academy teams have worn blank tops.

There was a similar issue for U18s with previous sponsors Chang - a Thai beer - between 2004-17 with the Blues youngsters wearing a kit with Chang soda on it.

USM Holdings initially signed a five-year deal as a principal partner with Everton in 2017, giving them naming rights for the club's Finch Farm training ground.

The expanded deal will see USM Holdings become the club's official matchday presenting partner, while also seeing increased presence for companies from within USM Holdings portfolio, including MegaFon and Mail.Ru Group.

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Title Annotation:Sport
Publication:Liverpool Echo (Liverpool, England)
Date:Jul 18, 2019
Words:237
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