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New internet privacy guide.

A TRADE body for online advertising launched a set of privacy guidelines today concerning web adverts aimed at targeting users' interests.

The Internet Advertising Bureau (IAB UK) has developed a set of self-regulatory good practice principles for "behavioural advertising" on the internet, coming into force from September.

The principles have been drawn up following collaboration with big internet players including AOL, Google, Microsoft, Phorm and Yahoo! Nick Stringer, head of regulatory affairs at the IAB, said: "The good practice principles set new transparent standards for behavioural advertising.

"Behavioural advertising has clear benefits to consumers, delivering more relevant advertising and keeping most of the content and services we enjoy online free of charge.

"However, it's in its infancy and we need to let consumers know they are in control."
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Publication:Daily Post (Liverpool, England)
Date:Mar 4, 2009
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