New initiative launched for Emirati businesswomen.
Invest A.D. and the UAE Chambers of Commerce and Industry are launching an initiative to create a platform for Emirati businesswomen to network, collaborate and exchange ideas in the area of finance and investment.
The initiative, named 'Jeda Al Jiouin' has been agreed in a memorandum of understanding signed by His Excellency Abdullah Sultan Abdullah, Secretary General of the UAE Chambers of Commerce and Industry, and NazemFawwaz Al Kudsi, CEO of Invest A.D.
It will be carried out through the Emirates Business Women Council (EBWC) - an organisation under the umbrella of the UAE Chambers of Commerce and Industry that encourages businesswomen to extend their horizons through networking and knowledge-building. The signing ceremony was attended by Her Excellency Farida Al Awadi, Deputy Chairperson of the EBWC, and various board members of EBWC, which is chaired by Her Excellency Fatima Obeid Al Jaber.
The phrase 'Jeda Al Jiouin' symbolises movement towards excellence - 'Al jiouin' is the name used for the highest quality pearls found in the waters of the Arabian Gulf, known for their purity and perfect shape (this editor isn't sure what that has to do with being a successful businesswoman who should aspire to be intelligent, driven and innovative rather than 'pure' and have the 'perfect shape').
The 'Jeda Al Jiouin' initiative will present a range of workshops and seminars in the UAE and abroad, and will include regular meetings to discuss current topics in the world of business and to share experiences. A key element is to help women build their local and international networks as a means to achieve business success.
His Excellency Abdullah Sultan Abdullah, chairman of the UAE Chambers of Commerce and Industry, said of the initiative, "This MoU will help consolidate various financing and investment opportunities for Emirati women, and we hope it will reflect a qualitative improvement in corporate and governmental performance through better coordination between the UAE Chambers and state institutions at the emirate and federal levels."
Her Excellency Farida Al Awadi, deputy chairperson of the EBWC, said, "Although business in the region is still largely dominated by men, about a third of SMEs in the UAE are owned by women. With Invest A.D. as our strategic partner, we are able to better provide these women with the tools and knowledge they need to grow their enterprises - a principle at the core of our organisation."
Invest A.D. Chief Executive OfficerNazem Al Kudsi said: "Invest A.D. believes that women have an increasingly critical role to play in the UAE's economy, and through this partnership to launch the 'Jeda Al Jiouin' initiative, we hope to contribute to this development.We are excited and honoured to be partnering with the UAE Chambers of Commerce and Industry, and we thank the UAE Chambers and the Emirates Business Women Council for this opportunity to present an important service to the growing number of women entrepreneurs in the UAE.."
The estimated wealth of women in the GCC totals approximately $385 billion, with Saudi Arabia and the UAE contributing to one-third of the total net profit generated by women in the region.
According to recent studies,70 per cent of university graduates in the UAE are female, and that there are almost 13,000 businesswomen in the country today, owning some 20,000 companies. Around 40 per cent of women in Arabian Gulf countries are in some form of paid employment.
2012 CPI Financial. All rights reserved.
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