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New image for town aid agency; CHRISTIAN OUTREACH CHANGES NAME AND DROPS CHARITY STATUS.

An overseas aid agency based in Leamington will continue to tackle poverty in the new millennium boasting a new name and image.

Christian Outreach, which helps thousands of children and refugees throughout the world, has been re-launched as CORD (Christian Outreach - Relief and Development).

The former charity, which has its headquarters in New Street, has adopted a new logo and been transformed into a limited company in a bid to raise its profile.

The changes were announced at a special launch ceremony attended by local business, religious and community leaders.

CORD chiefs then highlighted several of the agency's successful projects and outlined its future aims.

Since its launch 30 years ago, the international relief and development agency has organised dozens of projects in Africa and Asia to help thousands of refugees and children.

Director, Martin Lee, said the name CORD gave a clearer picture of its work and enable the organisation to help some of the world's poorest and most vulnerable people.

``We were tremendously encouraged to see so many people at the formal launch of our new logo and image,'' he said.

``For some time, the work of Christian Outreach has been something of a secret locally and in the national Christian community.

``But I'm convinced that the new image and the enthusiasm generated by the launch will do a lot to help raise our profile and bring in much- needed funds.''
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Author:Ewing, Richard
Publication:Coventry Evening Telegraph (England)
Date:Feb 5, 1999
Words:233
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