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New identity for ABM.

Byline: Dubai

(Image: abm.gif )

Arab Business Machine Ltd (ABM) has launched a new corporate identity.

"With the new corporate identity being launched, we are demonstrating the critical need for a visual identity for ABM, which will allow us to build on our innovative brand. This will give us a visual representation that our clients and the public can identify with," said Elias Abou Rustom, general manager, ABM.

"The new logo consists of a series of abstract spiral shapes and intertwined lines attached to the verbal identity of the company. The knotted lines represent the opportunities Arab Business Machine Ltd (ABM) offers its clients and suppliers and the new avenues of business opportunities as a result," explained Abou Rustom.

Arab Business Machine Ltd (ABM) has already built a long-term relationship with clients through quality of service, product provision and expertise in the technology industry throughout the Middle East region. - TradeArabia News Service

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Publication:TradeArabia (Manama, Bahrain)
Date:Oct 19, 2008
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