Printer Friendly

New fragrance has a familiar scent: eau de cash.

AN ENTREPRENEUR HAS CREATED TWO NEW PRODUCTS--a cologne for men and an eau de parfum for women--that he thinks banks might be interested in selling or giving to their customers. The products, called His Money and Her Money, feature the smell of money. Or perhaps you could call it the "fragrance of success"

Patrick McCarthy says the fragrance actually has an air of freshly minted money. Each bottle is packed tightly inside a box contain real shredded U.S. currency.

McCarthy says he was inspired by a Japanese study that showed a significant increase in worker productivity when the smell of money was pumped through vents into a factory One European financial institution is using the fragrances in promotional campaigns and giving them as gifts to valued customers.


Now, your customers can literally "smell like money." (

COPYRIGHT 2012 Bank Marketing Assn.
No portion of this article can be reproduced without the express written permission from the copyright holder.
Copyright 2012 Gale, Cengage Learning. All rights reserved.

Article Details
Printer friendly Cite/link Email Feedback
Title Annotation:MARKETING NEWS
Comment:New fragrance has a familiar scent: eau de cash.(MARKETING NEWS)
Publication:ABA Bank Marketing
Article Type:Brief article
Geographic Code:1USA
Date:Jul 1, 2012
Previous Article:Will prepaid cards grow more popular than debit cards?
Next Article:Loan growth at community banks remains mostly lackluster.

Terms of use | Privacy policy | Copyright © 2018 Farlex, Inc. | Feedback | For webmasters