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New formulations for hair & nail nutrition launched.

Israel-based LycoRed unveiled new formulations for hair and nail nutrition based on vitamin B complex and amino acids at the Vitafoods show in Geneva, Switzerland in May.

Adequate intake of essential nutrients such as B vitamins and amino acids, along with important antioxidants, helps to support beautiful hair, skin and nails. "Vitamin B complex is essential for correct RNA and DNA synthesis and cell reproduction," explained KarMa Bedrack, sales manager for LycoRed. "As our skin, hair and nails are constantly growing and renewing, we need to provide the adequate nutrition to our body, especially vitamins such as thiamin (vitamin B1), riboflavin (vitamin B2) and biotin, plus choline, to maintain and recover hair and nails. This is especially true after a long and cold winter, which helps leach these compounds from our body. Deficiencies of any of these nutrients can lead to loss of hair and weak, brittle nails."

Combining different nutrients with diverse organoleptic properties in dietary supplements is not always easy, due to undesired aromas or flavors, such as with vitamin B1, methionine, etc. It is essential to use microencapsulation technology for these ingredients in order to mask the unwanted aspects. Now, with LycoRed's new formulations, the options for manufacturers are expanding. "With our advanced microencapsulation technology, it's possible to mask negative odors and tastes in 'beauty-from-within' products that help maintain the vitality of hair and nails." Ms. Bedrack said. "The biggest challenge with vitamin B is being able to offer an odorless product. LycoRed has now overcome that challenge."
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Title Annotation:MarketWatch
Publication:Household & Personal Products Industry
Date:Sep 1, 2012
Words:251
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