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New fashion store hopes to attract a Cult following.

A FASHION chain and a store selling luxury beauty products have become the latest to sign up to the new St David's shopping centre.

Developers have announced clothing and accessories brand Cult will open its largest UK store and its first in Wales in the pounds 675m scheme.

Premium French beauty brand L'Occitane has also begun recruiting staff for a boutique in the mall, although it is understood the retailer has yet to sign the final contracts with the developers.

Cult is set to stock designer labels including Superdry and Paul's Boutique in its 13,584 sq ft store.

Joanne Skilton, of Capital Shopping Centres, part of the St David's Partnership, said: "Cult is a great brand and they could have chosen any number of locations for their flagship store.

"Cult reinforces the fashion credibility and tenant mix of St David's, which, with 10 weeks to go, promises to deliver the range of stores and retailers that we and the shoppers anticipated."

Cult's Julian Dunkerton said: "We are very excited to be opening in Wales' capital city with our largest store to date."

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The Cult fashion chain is opening a branch in the St David's shopping centre
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Publication:South Wales Echo (Cardiff, Wales)
Date:Aug 14, 2009
Words:199
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