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New fairtrade design.

Award-winning fairtrade and organic coffee company Percol is launching a brand new design for its range of single origin instant. The brand new bespoke jars with highly visual individually embossed lids stand out on-shelf and give consistency to the range. The new jars feature a unique fully embossed colour-coded lid subtly emblazoned with Percol's brand messaging "Adventures in Coffee". The new look packaging features on Percol's single origin Colombia instant range which includes Fairtrade Colombia Instant, Decaffeinated Fairtrade Colombia Instant and Rainforest Organic Instant. Brian Chapman, managing director at Percol, said: "We've always been a brand known for innovation and no where else is this more important than when we come face to face with our customers in-store. We want our customers to feel inspired to try single-origin coffees in a convenient instant jar but at the same time be assured that they are getting the quality and taste that our coffees are renowned for. Our customers have embraced the Adventures In Coffee theme and are more sophisticated now than ever before. We will be offering synergy and lots of options for coffee drinkers through the range."

Contact Percol on tel 0207 978 5300 or visit www.percol.co.uk
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Title Annotation:Packaging
Publication:Food Trade Review
Date:May 1, 2007
Words:200
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