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New entrant in digestives arena.

RONKONKOMA, N.Y. -- Nature's Bounty Co., a wellness products company known for such brands as Nature's Bounty, Sundown Naturals and Osteo Bi-Flex, is set to launch its first digestive health formula, Digest HB, in the spring. Nature's Bounty is also known for a number of other health and wellness brands, including Solgar, METRx, Pure Protein, Body Fortress and Puritan's Pride.

Many Americans, according to Nature's Bounty, are becoming more concerned over their digestive health and are looking to this category for support, which helps to explain why digestive health is the fastest-growing category in the vitamin, mineral, herb and supplement industry. A recent retail report from RangeMe highlights products in digestion among those that are trending upwards.

With this in mind, the scientists, researchers, technicians and associates of Nature's Bounty are introducing Digest HB, the brand's first digestive health formula that offers targeted relief from occasional heartburn.

The company says Nature's Bounty Digest HB is a 100% drug free, plant-based formula containing GutGard, a clinically studied licorice ingredient for digestive support, created to help relieve occasional heartburn, sour stomach and feeling full. GutGard is designed to help provide relief of these symptoms by enhancing motility within the digestive tract.

Nature's Bounty says Digest HB will be available May 1 at retailers nationwide, including Walgreens, Meijer Inc., Kroger Co. and

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Title Annotation:Supplier News
Publication:Chain Drug Review
Date:Feb 12, 2018
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