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New cool bites for summer.

Dreyer's Grand Ice Cream Holdings, Oakland, Calif., has added five new flavors to its Dibs chocolate-coated bites line.

John Harrison, Dreyer's Official Ice Cream Taster, has been working his taste buds overtime to keep up with the new flavor introduction of Caramel, Cookies 'n Cream, Peanut Butter, Strawberry and Toffee Almond. While tasting Dibs ice cream bites doesn't require Harrison's trademark gold spoon, he checks for flavor, sweetness, creaminess, balance of ingredients and overall quality issues by tossing, munching and, yes, even chugging them.

To learn more about why people love their Dibs snacks so much, Dreyer's polled customers throughout the month of April and found that Dibs provoke some unusual behaviors: 27 percent of those polled admitted to hiding their Dibs treats mostly from their own children. And a unanimous 100 percent of parents use Dibs snacks to bribe their children (to do their homework, clean their room or be nice to a sibling).

The convenience of being able to eat Dibs ice cream bites at any time, anywhere and any way, and being able to eat just a few at a time, were high on list of priorities for Dibs ice cream treat lovers.

Suggested retail price for the family-size carton (60 pieces) is $3.99, and $1.75 for a single serve container (26 pieces) that fits in a car cup holder.

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BY DIANE TOOPS, NEWS & TRENDS EDITOR

COPYRIGHT 2006 Putman Media, Inc.
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Copyright 2006 Gale, Cengage Learning. All rights reserved.

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Title Annotation:ROLLOUT; Dreyer's Grand Ice Cream Holdings Inc.
Author:Toops, Diane
Publication:Food Processing
Article Type:Brief article
Date:Aug 1, 2006
Words:233
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