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New car smell.

CAR-FRESHNER CORP., MANUFACTURER OF LITTLE TREES AIR FRESHENERS, is launching Perk, a new brand that, according to company officials, is designed to shake up the automotive fragrance category.

Perk is debuting with two American-made products that offer rich, long-lasting scents. The packaging is fragrance-focused, with scratch-and-sniff technology and an appealing design that jumps off the shelf, say officials for the Watertown, N.Y.-based company.

Perk Fresh Link is a stylish loop that clips almost anywhere. Its proprietary polymer technology is designed to release the fragrances over a long period of time. The products can also be linked together for personalized fragrance combinations. Perk Adjusta-Scent is an air freshener that lets drivers dial up the freshness and the slim, black case contains highly concentrated fragrance that outlasts much larger air fresheners, say officials.

Both are available in Golden Vanilla, Lush Valley, New Car and Clean Laundry. Perk Fresh Link is also available in Absolute Zero, described as a cool masculine fragrance. The suggested retail price is $2.99 to $3.49.

"We felt the automotive air freshener category hadn't seen much real innovation the past few years, and saw an opportunity to wake up the space," says Jody LaLone, president. "I'm excited to say that this is just the start for Perk, with much more to come."

In its flagship Little Trees line, Car-Freshner has added Tropical Shores. It is available in I-pack rack cards at 144 per master case: 3-pak rack cards at 96 per master case: and 6-pack rack cards at 24 per master case. For more information, visit or

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Title Annotation:NONFOODS NEWS
Author:Turcsik, Richard
Publication:Grocery Headquarters
Date:Mar 1, 2013
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